Why Sustainability Matters

At etch&ethos, sustainability is at the heart of everything we do. From the manufacturing process through to the packaging design and carefully crafted formulas, sustainability and our environmental impact is something etch&ethos constantly considers.


It’s no secret that environmental awareness is at an all-time high. Consumers are not only conscious of what they’re buying and the ingredients, but also how that product is made, how it’s packaged, and even how it’s shipped. In short, sustainability is no longer a ‘nice to have’, it’s a ‘must have’.


So how is the conversation around sustainability changing? And what is etch&ethos doing to address it?



It’s not just plastic that consumers are conscious about, it’s now packaging overall. Finder’s Consumer Sentiment Tracker surveyed 8000+ Australians about what environmental issues are important to them and 64% mentioned reducing packaging waste as a focus.

Did you know? etch&ethos recycle one milk bottle for every product we make.


Green Credentials

Consumers are more aware than ever of the climate emergency and want to know what ‘green credentials’ brands have before they make their purchases.

Did you know? Every claim etch&ethos makes is backed by science, testing and manufacturing credentials.


Minimising Waste

Everyone’s doing their best to minimise waste and reduce their carbon footprint – that includes questioning whether they always need to buy new products or if there’s a more environmentally friendly refill option.

Did you know? etch&ethos offers refills to allow consumers to cut down on the amount of plastic they bring into the home.


Impactful Partnerships

When it comes to supply chain sustainability, it helps to work with likeminded organisations for whom considering the environment is also a priority.

Did you know? etch&ethos have partnered with the Pact Group to ensure the most sustainable production of packaging possible.


Circular Economy

The circular economy is a regenerative economic system aimed at reducing waste and maximising resources during production.

Did you know? We recycle Australian milk bottles to make the etch&ethos bottle. This is the circular economy in action.


To learn more about etch&ethos click here. You can also read more about Ego’s sustainability goals and exciting new Better Tomorrow campaign here.